Work · 07

U.S. Army MWR: morale, welfare and recreation, worldwide

100+: Army garrison websites on one secure platform

Where soldiers and families find what’s happening on post.

Millions of visitors a month across garrison sites, Army lodging, the Army Ten Miler, World Class Athlete Program and Army sports
1,000+ editors, many new each rotation, publish through approval workflows that keep personal data safe
Impact Level 4 compliant

From hundreds of credit cards to one fixed fee. Garrisons once built their own sites on whatever they could find, paid with scattered credit cards, on domains registered to people long retired.

2015: Army MWR’s Europe team brought us in for architecture and stability guidance on its early Concrete sites.
2016: The Army chose Concrete to consolidate every garrison’s website.
Today: A fixed fee keeps every site current, secure and on-brand.
New sites join under the same fee, so standardizing never costs extra.

AI where it saves work, not where it shows off.

Brand Central: AI tags the Army’s marketing photos automatically, so nobody hand-keys keywords.
Garrison editors pull approved assets straight from the file manager they already use.
Search: AI built synonym and acronym lists, so Army jargon lands on the right page.
Bounce rate after a search fell to 3.29%; engagement rose 34%.

Base orientation, turned into a game. For Joint Base Lewis-McChord we built JBLM 360, a native iOS and Android app. It delivered base news and events, contacts for key departments and a challenge system that rewarded people for exploring the base and nearby businesses, tied to local loyalty programs.

The JBLM 360 app’s Challenges screen on a phone: challenge coins to collect by checking in at places on and off base — JBLM 360

“They really listen and are not afraid to push back on bad ideas. They worry about the whole process, even if it’s not strictly their responsibility.”
Melanie Reagin, IMCOM Media Chief, U.S. Army

“They have done a wonderful job helping automate many of our digital processes and it’s truly providing a more standardized enterprise approach.”
Kelly Jones, Senior Client Relations Manager, U.S. Army Family and MWR

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